Clothing is one of the most visible forms of consumption, performs a major role in social construction and identity. Fashion provides one of the most ready means through which induvidual’s can make expressive visual statement about their identity.
We live in a society where everything is growing and changing at an unpredictable rate. The fashion industry is designed to make us feel “out of trend” just after a week. This gives rise to competition in almost every aspect of life. Fashion plays a vital role in enabling the induviduals to construct their identities especially in cities where people mingle with crowds of strangers.
In today’s fast moving world a persons dress his clothes accessories and the way he carries himself is making his identity which labels him. It is a fact that “the first impression is created by the clothes a person is wearing”
A 19th century sociologist says that with the use of fashionable items, induviduals demonstrated their membership to a connected social group and by consuming fashionable goods induviduals form an internal bond with others.
Janani. D
Fashionistas 