INDIA-The “Fashion-Forward” Country

It is well known that high-end fashion giants sometimes looked to India for inspiration, adding bits of ancient, pre-modern and modern Indian culture into their designs.Today India continues to inspire Western designers, who pay tribute to the magic of the Indian weave, that unique mix of vivid colors, silks,  and silhouettes.Both international fashion houses and Western women are mesmerized by the Indian textile production and artistry.The variety of hand-made fabrics is astonishing.I cannot help but love the tie-dye fabrics in Rajasthan and Gujarat, the beauty of gold brocades from Banaras, the durable Kanchipuram silk saree from Tamil Nadu and the intricacy of Jamavar fabric from Kashmir.Last year, Italian luxury menswear brand Ermenegildo Zegna has joint hands with its Indian retail partner Reliance Brands Limited to invest in Raghavendra Rathore Jodhpur, one of India’s leading luxury menswear brands. Zegna was quick to understand that India is preparing to become a big global economic power.And also, the wedding apparel attraction that hit India in the last one year with the mega brides- Priyanka Chopra, Isha Ambani Piramal, Deepika Padukone and Anushka Sharma, and the way they attracted attention from all over the world.What this means, is that bridal-wear is becoming one of the biggest champions of craft in India. 
-SARASWATHI P S