Fashion has always been an innovation of new things. And it is always forward looking and cyclical. Over the past few years there has been an apparent change in the fashion industry.
People are inspired by movies, television shows, and they want to imitate their role models and they eventually change their cloths, accessories, bags, shoes and many.
Clothing is now so cheep that it can be thrown away after a few wears and processing forward for new purchases with latest trends. People find it less stressful and less expensive to shop clothing just like their weekly food shopping, especially among the teenagers. Many stored are moving at such a speed that they can have fresh looks on their shelves for their customers every month or even every week.
Correspondingly the fashion industries has also a noteworthy transformation over the years in terms of types, products, and positioning of brands. And there is an increasing insistence on products.
Janani. D