FASHION FORECASTING

Fashion forecasting is a global career that focuses on the upcoming trends.A fashion forecaster predicts the design of the clothes with attributes such as color,fabrics,textures,materials,prints,graphics,beauty(grooming),accessories,footwear,street style and other styles that will be presented on the runway and in the stores for the upcoming seasons.The fashion forecasting process includes the basic steps of understanding the vision of the business and the profile of target customers.Color and style are the two important objects to forecast for the buyers and merchandisers.Fashion forecasting is responsible for attracting consumers and help the retail businesses and designers sell their brands.

-Valentina Gladia.M

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